DORSA, DORSA JEWELRY & DORSA HOME \ IRAN
DAAL CAMPAIGNDorsa's Rebranding
Launch Campaign
DORSA’s Rebranding & Repositioning
The Transition from a fashion brand to a lifestyle brand revitalizing the brand philosophy with the innovative concept of DAAL.
After dedicating over 18 months to refining the visual identity, DAAL has been meticulously designed, and executed by Reza Abedini, an accomplished Iranian graphic designer and university professor.
The Dorsa rebranding campaign was initiated by Torus Studio. Both internal (Dorsa ambassadors) and external campaigns were meticulously designed, developed and executed by Our team.
The campaign featured Avant-Garde designs, 2D/3D motion graphic and video art inspired by the visual identity.
The main musical theme and an album exclusively composed by @fereydoun for the brand with the motives from Iranian’s authentic art, music and culture.
The primary aim was to convey the rebranding story rooted in Persian philosophy and purpose, with key contributors playing a pivotal role in the process.
January, 2021
Services
Art Direction
Campaign
Motion Design
Staged Photography
Illustration
ATL & BTL
Digital Marketing
Music
Dorsa's Font Design
Dorsa’s font exclusively designed by Damon Khanjanzade with the direction of Reza Abedini.
Motion Typo Design made for the brand’s font launch by Mo Tazari and Torus Studio.
Dorsa's official website Sliders
Dorsa’s Official website including sliders and banners based on the campaign elements.
Cinemagraph
Cinemagraphs are still photographs in which a minor and repeated movement occurs, forming a video clip. They are published as an animated GIF or in other video formats, and can give the illusion that the viewer is watching an animation. A variation is a video snapshot. Another variation is an audio snapshot.
